EDITORIAL REBRAND & IDENTITY GUIDELINES
This group editorial project involved rebranding an existing fashion and beauty company, Histyle, for a contemporary business-to-business audience. In my team I was responisble for developing the brand guidlines which my other teamates could then follow in order to maintain consistent outcomes. This combined clean, structured layouts along with elevated imagery and minimal design elements to reflect a modern, professional tone, strengthening the company’s positioning within industry.
